A primary focus for was enhancing the website's user experience, with a special emphasis on improving the costume browsing and ordering processes. I’ve achieved this by introducing new SEO-optimized pages, boosting the site's visibility.

Furthermore, I’ve established updated content practices to ensure the website stays fresh and engaging.

The ultimate aim at The Costume Shed is to draw in new customers and offer them a remarkable online experience, all while showcasing their extensive costume inventory.

  • Typography

    I opted for the Google font Cinzel Decorative as the web font.

    Its classic appearance, along with the intriguing swashes, adds a touch of uniqueness.

    To maintain a clean and sleek design, I crafted an icon using the 'O' from 'Costume,' which serves as an icon for our social media profiles and is incorporated into 'The Costume Shed' logo.

  • Look & Feel

    We felt that the tone should capture the essence of a mysterious and sophisticated atmosphere, much like the ambiance of a grand masquerade ball.

    To achieve this, I meticulously curated a collection of images and illustrations that would not only complement but also enhance the desired tone, creating a captivating and enigmatic visual experience for our audience.

  • Stationery

    The business cards from The Costume Shed are a testament to our commitment to quality and style.

    I've employed a unique printing process, utilizing a special Digital Gold ink along with vibrant CMYK on both sides of the card, all printed on a sturdy 320gsm Black Popset Card.

    These cards aren't just a means of contact; they make a statement. They radiate sophistication and capture the essence of our brand's identity, leaving a memorable impression on those who receive them.

  • Social Media

    The logo's versatility is essential, as it needs to function seamlessly as a valuable asset across a range of social media platforms, including Facebook and Instagram.

    Each platform has its unique layout and display requirements, so the logo must be adaptable to ensure it looks sharp and appealing wherever it's showcased.

    This adaptability guarantees that the brand maintains a consistent and professional image across the digital landscape, making it easily recognizable and memorable to The Costume Shed’s online audience.

  • Iconography

    The creative journey led to development of a set of delightful fancy dress icons, essentially a versatile icon library.

    These icons serve as a valuable resource that can be harnessed for a wide array of applications, spanning print materials, digital assets, and even dynamic motion graphics.

    By building this resource, I’ve ensure that the visual elements maintain consistent and charm across different mediums, offering endless possibilities for creative expression and brand representation.

  • Colour Scheme

    I carefully crafted a luxurious and opulent color scheme that exudes richness and depth, featuring captivating shades of gold, red, and purple.

    These colors have been selected to not only complement but also stand out beautifully against a deep black backdrop.

    The inspiration for this palette draws from the enigmatic and extravagant ambiance of a masquerade ball and the vibrant energy of a circus.

    This distinctive color scheme sets the stage for a visually stunning and captivating experience, evoking a sense of mystery and grandeur that resonates with our brand identity.