Recent Work
Sagebrush Site Revamp
I've spearheaded a comprehensive overhaul for Sagebrush Cantina's digital presence.
From revamping the website for optimal functionality to devising cohesive social media strategies, our mission is to elevate Sagebrush's brand in the digital realm.
Dive into our transformative journey with Sagebrush Cantina's online experience!
Specsavers Native Article
In my recent collaboration with Kidspot I've dedicated myself to intertwining content and creativity.
The goal is to authentically convey the unique narrative of Specsaver's brand, ensuring a premium and impactful representation where every detail reflects its essence.
The focus of my latest piece revolves around the theme: "Why a vision check should be on your radar this new school year."
Instagate Site Revamp
Why update the Instagate website? The old one looked outdated and in today's digital landscape, that initial impression is crucial. An antiquated website can easily steer potential clients in the wrong direction, potentially tarnishing our brand's image.
So, I embarked on a refresh with a clear goal: to craft a more inviting online presence. My mission was to retain their loyal clients and, at the same time, attract new ones. My main focus was to ensure that anyone navigating the site could do so effortlessly, finding exactly what they needed with ease.
But I didn't stop there. I also seamlessly integrated social media and fine-tuned their SEO strategy to bolster their online presence. This comprehensive update not only enhances their visibility but also connects with their target audience more effectively.
Native Advertising
My specialty lies in crafting unforgettable narratives that leave an enduring mark.
My tailored content seamlessly blends personalized stories with branded design elements, resulting in a genuinely distinct and memorable experience.
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We can save a stadium full of Australian Lives
news.com.au is partnering with the Australian Government and Cancer Council Australia to drive awareness of the National Bowel Cancer Screening Program.
Client:cancer.org.au
Publisher: news.com.au
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The ultimate guide to healthy lunch box planning
Practical and creative ideas to make lunch fun, include healthy snacks and avoid finding another uneaten soggy sandwich in your kid's bag at the end of the day.
Client: taste.com.au
Publisher: kidspot
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Carbon capture and storage has been in the news. But what exactly is it?
The idea of sucking up excess carbon dioxide (CO2) from the atmosphere to slow - even reverse - climate change is compelling.
But how does carbon capture and storage (CCS) work?
Client: LETA
Publisher: news.com.au
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Lose yourself in the wonders of Asia's Nine Best Ports
Norwegian Cruise Line is making a highly anticipated return to Asia in 2023.
Client: Norwegian Cruise Line
Publisher: theaustralian.com.au
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Taste editors' golden tips for mastering their least favourite kitchen chores
From avoiding the stench of raw garlic on hands to peeling and preparing seafood - there are jobs even food writers don't love.
Client: taste.com.au
Publisher: Vileda
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Queensland researchers work towards better future for autistic children.
There are more than 200,000 autistic people in Australia. And they need support that affirms who they are.
Client: Griffith University
Publisher: couriermail.com.au
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Malta Tourism: Island hopping in Europe's most overlooked summer destination
Escape and Visit Malta want you to enjoy 3000 hours of sunshine per year.
Client: Malta Tourism
Publisher: escape.com.au
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Pop over to NZ for an idyllic short break in Tāmaki Makaurau Auckland.
New Zealand's biggest city is full of surprises, with exciting experiences, iconic attractions, breathtaking views, and plenty of irresistible eats.
Client: Auckland Tourism
Publisher: escape.com.au
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Do brand painkillers work better than cheaper brand label ones?
news.com.au and Chemists' Own are answering a question we may be asking about over-the-counter medications.
Client: Chemists’ Own
Publisher: news.com.au
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Experience the magic of a Disney cruise in the USA
When it comes to family holidays, Disney Cruise Line is in a league of its own.
Client: Disney Cruise Line
Publisher: theaustralian.com.au