Silhouette of two men shaking hands above large text reading 'THE MAN PROJECT'. Below, smaller text reads 'REAL HELP REAL EASY'.

The logo for 'The MAN Project' has been carefully crafted to be highly visual, easily recognizable, and carry substantial visual weight.

It is designed with simplicity in mind, allowing clients to recall it even after a quick glance.

Logo of 'The Man Project' featuring silhouettes of two men shaking hands, with the text 'Real Help Real Easy' below.
Silhouette of two men shaking hands, with large text "The Man Project" in bold white, set against a black background.
"The Man Project" logo featuring two silhouettes shaking hands within the letter "M."
Silhouette of two people shaking hands with a large letter 'M' in the background.

Icon
(i) positive version

The logo design incorporates a symbolic icon that embodies the spirit of 'The MAN Project.' This icon is clean and minimalistic, representing unity, support, and progress.

Silhouette of two people shaking hands in front of a large letter 'M' inside a circle.

Icon
(i) negative version

Collage of diverse men with "The Man Project" logo at the center, featuring the text "Real Help Real Easy" and additional details "The Man Project: Logo Kit 2022 V3, Updated 17.6.23."
Man standing with arms crossed wearing a blue checkered shirt; next to "The Man Project: Putting Men Back Into Mental Health" text.

Negative version on simple background

Man smiling in front of blue background with 'The Man Project' text logo.

Positive version on simple background

Smiling man in gym with "The Man Project" logo promoting mental health.

Negative version on simple background

Three smiling men standing on a beach, each holding a surfboard. Overlaid text reads "The Man Project: Putting Men Back into Mental Health." The background includes trees and buildings under a bright sky.

Positive version on simple background

Suggested usage - visualisation

A brochure for "The Man Project" focused on men's mental health in Australia. The left side includes information on their mission, problems faced by men, and solutions provided. The right side shows a man in a tank top holding a towel over his shoulder, with a quote about making an important decision to care for someone. The design features blue, pink, and yellow accents and the project logo.
Promotional materials for 'The Man Project,' showcasing a business card with the project logo, psychologist contact information, and a mobile app interface featuring a login screen with photos of diverse men.

Suggested usage - collateral and digital application

Homepage of The Man Project, a mental health support network for men in Australia. Features sections on addiction, anxiety, separation, stress, and men's mental health with links to more information. Includes a hotline number and options to create an account or log in.

Home page mock - visualisation only

The color palette chosen for the logo is carefully selected to evoke specific emotions and appeal to a diverse male audience. A combination of deep blues, vibrant oranges, and contrasting neutrals is employed to strike a balance between masculinity and positivity. These colors convey a sense of stability, energy, and approachability, ensuring that the logo resonates with men from various backgrounds.

Gradient color scheme featuring diverse color transitions with a focus on men's mental health innovation by The Man Project.
Collage of diverse men in various settings and poses, showcasing different tones and expressions.